Go green without giving up performance

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About Us

About Us

Welcome to Naty. Naty is an entrepreneurial company founded by Marlene Sandberg, a Swedish mother. We provide ecological options in personal care with our Nature Babycare range, organic baby textile range and our Nature Womencare range. Our products are a natural choice for environmentally aware parents and women.
Nearly 15 years ago, Marlene Sandberg found herself thinking about diapers, and doing so on a regular basis. She was the mother of two boys, a corporate lawyer, and had a burgeoning sense of environmental awareness.

It was during this period that Marlene came across a newspaper article reporting on the damaging effect that disposable diapers had on the Swedish environment. On average, every Swedish baby was responsible for a half-ton of dirty diapers every year. So the diapers kept piling up, due in part to the material in traditional disposable diapers being predominately oil-derived plastic.

Marlene recalls that time as being a time of environmental awakening, but also of uncertainty. Uncertainty in how to make a difference with two young sons and a demanding career. “Like many people of my generation I was becoming much more environmentally aware,” says Marlene “but at the same time, I had a busy life and I did not see that washing diapers would fit into that schedule.”
Marlene knew there would be challenges along the way to an environmentally friendly diaper. Instead of backing down from those challenges though, she embraced them, saying, “I don’t believe in compromises or shortcuts. If you want an eco-friendly diaper to be successful, it must perform at least as well as, or better than, the best traditional diaper.”

After five years of hard work, research and development, Marlene formed Naty and launched a biodegradable and environmentally friendly disposable diaper onto the market. This was followed by the launch of a line of baby care products ranging from skincare and wipes, to diapers and pull-on-pants.

Nature Babycare diapers are the number one green alternative when it comes to disposable diapers. That is thanks to Marlene’s philosophy. “I started my company with the determination to make a high-performance diaper that was friendlier on nature and healthier for your child. Nature Babycare and Nature Womencare products are all that.”